I went to Digital Design Week at Southbank Centre in London Design Festival.
Well, I think the event was not so good… They had a seminar by apple talking about a workflow of digital design process, and a debate about new media by i-design. I was not afford to listen to i-design as it was 60 pounds, the apple’s talk was rather sales-talk to explain how easy exchanging data between process will be easy on mac, how easy managing digital assets, how good the interface of mac is, how you can work on broad cross media creation. (Well, it indeed looked so easy and efficient …if you have all these mac software!)
Outside the hall, they were displaying some digital design contents, but it was not such a big thing. The only content which looked to be popular was wacom’s cut and paste, there were lots of people drawing using the tablet.
The other things were, portfolio clinic where you can talk with people from the industry, and Y Design Award ceremony. But everything didn’t seem smooth, I couldn’t find many staff who understand what’s/where going on there, and there were few people.
I felt a bit strange that the contents were not interactive despite they are introducing interactive contents, or perhaps they were interactive but it was not clearly displayed.
…Anyway, LDF goes on for a while, so I’d like to visit more other events.
By the way, I liked the website by Mercedes C class, which won the Interactive Awards and YDA. The design is sophisticated and simple, and it explains the concept of the car design using simple interactive games.