Designing in the
space between
0 and 1.

Between design, technology, and culture. Twenty years of picking up what keeps wavering at the edges — and making things from it.

Introduction

Introduction

Hi, I’m Mayu.
Interaction/information designer, based in Japan.

Design, is at a defining moment. While making things has never been more accessible, and products and services continue to multiply, the role of designer is being fundamentally reshaped, and the societal challenges we face are too urgent and too complex for any one perspective to solve alone.

I’ve spent over 20 years working across Japanese and Western design cultures — and what that time has taught me is that the most interesting thinking happens in the constructive collision between different values, not within any single one. I work at the intersection of information architecture and human-machine interaction, bringing the cross-cultural depth to how systems are structured and how people make sense of them. Good design, I believe, is always a collective act.

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Focus Area

Four pillars of what I do

01/04 Sense-making

I work across interaction design, information design, prototyping, research, and workshops — the thread running through all of it is “sense-making”. Between collaborators. Toward users we've never met. And increasingly, between humans and AI. I help create, clarify, and constructively challenge meaning.

02/04 Information modelling

Most UX tools are, at their core, produced to align understanding and spark conversation within a team to make better decisions, by modelling information. Of course, we humans don't fit neatly into perfect models. The key is to move between ambiguity and structure constantly depending on the context; I choose the right tool for the moment, to support better decision-making inside organisations.

03/04 Design as a facilitation

The point of making something tangible through design isn't always “to define”. Prototypes and visualisations can be invitations to think together; meaning that they are tools for conversation, not just conclusions. They are the designs to be scrapped; I improve the quality of products and services by facilitating constructive discussions, which are powered by quick prototypes and visualisation.

04/04 Outcome driven design for sustainabile future

How do you track the outcomes of Digital Transformation, Sustainable Transformation, or new business development projects? With tightly scheduled project, or initiatives where results take long time to surface, defining ideal outcomes within a limited timeframe isn't easy. Yet, having some basis for decision-making matters; I connect design activity to the vision you're working toward, and help establish a clear way to track progress.

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Get in touch

Like slow and thoughtful projects?
I’d love to hear about it.

Drop a line through any of the channels below — happy to chat.