Tag Archives: Mixi

Lupin the Third and Social Media

A Japanese animation called “Lupin the third” is doing a massive scale promotion in Japan. (Lupin the thrid, the main character is a heroic phantom theft, like the original “Lupin”) And they are using social media a lot!

At the beginning, a official account of “Lupin” was created on mixi, and they let users to become “friends”. And they collected opinions of what the users want him to steal. I thought maybe they would use these opinions for the idea to make another animation, but actually a famous statue in Shibuya in Tokyo has gone. Seems the actual police force was cooperating with this project too.

What happened was uploaded to their account on youtube and flickr, and in the physical world, lots of announcement appeared. Even after that, they stole “the cover of the famous magazine”, and “the famous character of the restaurant” etc… and it’s still going on!

As for online, if you put a blog part on your blog, “he” will come to steal it, and the stolen blogs are shown on the official website. And they are going to have a party to share the “treasure” with users both online and offline…

They update the situation on Twitter. Users are also updating what’s happening with their mobiles. The original content was just a character of an animation, but they are using lots of both online/offline media, and now it’s becoming a big inter-media-campaign. This is great.

Check it out if you are interested in.

Using social media

So everyone says “Twitter, “Twitter”, “Twitter” recently for social media stories, but how do you use them? These are what I use:

  1. Mixi (SNS/J): Japanese friends
  2. Facebook (SNS/E): Other friends + some Japanese friends
  3. LinkedIn (SNS/E): Career networking
  4. Seminar SNS (SNS/J): Members of the seminar at Uni
  5. UK Alumni Network (SNS/J): Importing blog only
  6. Twitter (Micro-blog/E&J): Small story and real-time story
  7. Blog (Blog/E&J,separated): Bigger story and self-log
  8. Booklog(Book blog/J): Not often
  9. Delicious (Bookmark/E&J): Partially sharing
  10. Last.fm (Music SNS/E&J): Auto-feeding from iTunes

I wish I could send Twitter feeds to all SNS at the same time, but Tweetdeck that I use now is only compatible with English, which means is not compatible with mixi at all. Even tweets from my Japanese friends can’t be displayed properly, ummm. Also LinkedIn can import Twitter feed but some of my tweets are too trivial and not related to career at all… I wish I had a client application that I can control where/what to tweet. Should I write it by myself?

By the way, still I’m not sure how I should use LinkedIn…Usually for business network, trust is important so information needs to be accurate. But online communication is usually not trustworthy, and considering security I always hesitate to upload my personal information. But it’s entitled as career networking so it might be easier to talk to someone who is not that close each other…? Anyway, I’m still thinking.

Regarding Booklog, Delicious, Last.fm, I have put lots of data as use of SAAS so I should use them more by forwarding the information to any other sites.

Anyway, it seems English social media is full of personal information without considering security… I assume lots of people are making money out of them.


  1. Mixi (SNS/日):日本の友達のみ
  2. Facebook (SNS/英):日本以外の友達+日本の友達
  3. LinkedIn (SNS/英):キャリア用ネットワーク
  4. ゼミのSNS (SNS/日):ゼミメンバーのみ
  5. UK Alumni Network (SNS/日):ほぼブログのインポートのみ
  6. Twitter(マイクロブログ/英&日):小ネタとリアルタイムネタ
  7. ブログ(ブログ/英&日別サイト):ちゃんと書くネタ、記録
  8. ブクログ(書籍ブログ/日):あんまし使ってない
  9. Delicious (ブックマーク/英&日):一部パブリック
  10. Last.fm (音楽SNS/英&日):iTunesからオートフィード